Vol 12, No 4, Nov 2009

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Editorial

The Open University of Hong Kong celebrated its 20th Anniversary in 2009. We are delighted to present issue 4 of volume 12 of the Web Journal of Chinese Management Review as a special issue to celebrate the occasion, in both online and print versions. This is the second special issue of the journal. The first was published in 2003 to celebrate the 40th Anniversary of the Chinese University of Hong Kong, which was the host of the journal at that time. The first special issue was published in the sixth year of the journal, and now, after another six years, we happily have a reason for this second special issue.

This issue, like the previous ones, explores concerns or topical issues in Chinese management through ten articles, each addressing a specific research question. There are three articles on Internet-related research. The first of these explores the possible factors affecting the successfulness of advertising in the context of the computer hypermedia environment. The eighth article compares adults' ability to recall diagnostic information and non-diagnostic information in webpages, and finds that the subjects are more able to recall diagnostic information. The fourth article collects information on 1,187 subjects aged between 18 to 27 and investigates the determinants of Internet shopping for Generation Y.

Five articles deal with firm-specific issues. The second article is written with the participation of an industrial practitioner. The authors develop a logistics model to explain how Taiwanese CEOs' characteristics and firm attributes affect the timing and mode of entry into the China market. The fifth article also develops a logistics model, this time identifying some possible causes of fraudulent financial reporting. The only study in the present collection that utilizes the qualitative research method, the sixth article suggests a few strategies for the implementation of ERP that reduce the time required and the failure rate. In the ninth article, data are obtained from the Dominick's database to revisit several pricing strategies that are of all-time importance. The last article urges OEM and ODM firms in Hong Kong to take an alternative path to compete with global players.

Two articles investigate sector-specific issues. The third article presents a model for predicting financial crisis, and uses bank data to demonstrate the validity of the model. The seventh article investigates the determinants of employee performance for a hospital. Interestingly, administrative and medical staff are studied separately.

We wish to extend our sincere gratitude to all the authors who have contributed to the Web Journal of Chinese Management Review over the years and the editorial staff for making this special issue possible.

Title

 

Author(s)

A Causal Structure Model of the Internet Advertising Effect on the Hypermedia Computer-Mediated Environment (in Chinese)

 

Shwu-Ing Wu
Department of Business Administration, National Chin-Yi University of Technology
Pao-Lien Wei
Department of Management Science, National Chiao Tung University
Jui-Ho Chen
Department of Electrical Engineering, National Chin-Yi University of Technology


Impact of CEO Characteristics and Firm Attributes on Firm's Foreign Market Entry Timing and Mode: An Empirical Investigation on Taiwanese Firms Investing in China (in Chinese)

 

Wen-Ruey Lee
Department of International Business, National Taipei College of Business
Chi-Jui Huang
Department of Cooperative, National Taipei University
Hsiu-Hua Hu
Department of International Business, Ming Chuan University
Lu-Jui Chen
Department of International Business, Ming Chuan University
Fen-Jung Hsieh
EverFocus Electronics Corporation LIMITED


Dynamic analysis on prediction model of distress taking on Taiwan financial institution (in Chinese)

 

Lee-chuan Chang
Department of Finance, National Formosa University


Critical Factors Influencing Taiwanese Young Adults' Willingness to Shop Online

 

Danna Liang
Department of Hospitality Management, Ming Dao University


Fraudulent Financial Reporting Re-Investigated: A New Perception of Risk Factors (in Chinese)

 

Hsueh-Ju Chen
Department of Accounting, National Chung Hsing University
Shaio-Yan Huang
Department of Accounting and Accounting Information Technology, National Chung Cheng University
Ya-Nan Shih
Department of Accounting and Accounting Information Technology, National Chung Cheng University
Jhen-Tai Siao
Department of Accounting, National Chung Hsing University


The Strategy and Road-map for successful ERP Implementation (in Chinese)

 

Chien, T.K.
Department of Information Management, National Formosa University
Tseng, H.S.
Department of Information Management, National Formosa University


Applying Structural Equation Model to Study of the Relationship Model among leadership style, job satisfaction, organization commitment and job performance in hospital industry (in Chinese)

 

Chung-Hsiung Fang
Department of Technology Application and Human Resource Development, National Taiwan Normal University
Sue-Ting Chang
Department of Technology Application and Human Resource Development, National Taiwan Normal University / Department of Administration, Kuang-Tien General Hospital
Guan-Li Chen
Department of Technology Application and Human Resource Development, National Taiwan Normal University


A Study of the Moderating Effects of Involvement: The effects of internet messages on viewers' memory and willingness to consume (in Chinese)

 

Tsung-Ling Hsieh
Department of Industrial and systems Engineering, Chung-Yuan Christian University
Hsin-Hsin Lo
Department of Business Administration, Ching Yun University


Study on Moderating Effect of Brand on Retailers’ Price Promotion Strategy (in Chinese)

 

Yingchan Tang
Institute of Business and Management, National Chiao Tung University
Min-Hua Wu
Institute of Business and Management, National Chiao Tung University
Yi-Jiun Peng
Taiwan Power Company


The Withering of OEM Model and the Way Ahead for Hong Kong Enterprises

 

Anthony CK Ko
Lee Shau Kee School of Business and Administration, The Open University of Hong Kong
Eddie FK Yu
College of Business, City University of Hong Kong