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Editorial |
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This is issue 1 of volume 18 (2015). This issue includes six articles covering four different areas. There are three articles on consumer behavior: "On the Perspectives of Eco-efficiency to Explore the Features of Green Advertising and the Characteristics of Consumers on Purchase Intention of Green Products", "A Study of the Consumer Mind & Retention Influenced by Message, Color and Slogan" and "Using a Modified Delphi Method and Analytic Hierarchy Process to Explore the Key Factors of Group Buying Behavior".
Two articles deal with investment in Mainland China:"Efficiency Evaluation of Commercial Banks in Mainland China" and "Division of Labor Across the Taiwan Straits: Models of Taiwan Investment in Mainland China".
The final article studies corporate strategies: "A Study on Corporate Strategies and Corporate Performance – The Moderating Effect of Corporate Governance".
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Author(s) |
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On the Perspectives of Eco-efficiency to Explore the Features of Green Advertising and the Characteristics of Consumer on Purchase Intention of Green Product (in Chinese) |
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Hui-Hsin Huang
Department of Business Administration, Aletheia University |
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A Study of Consumer Mind & Retention Influenced By Message, Color and Slogan |
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Dr Gajendra Singh
School of Management, Doon University
Charu Singhal
HNB Garhwal Central University |
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Using Modified Delphi Method and Analytic Hierarchy Process to Explore the Key Factors of Group Buying Behavior (in Chinese) |
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Chien-Hui Yang
Department of Business Administration, Yuanpei University
Mei-Ting Huang
Department of Business Administration, Yuanpei University |
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Efficiency Evaluation of Commercial Banks in Mainland China (in Chinese) |
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Meng-Hsi Chou
Institute of Industrial Economics, National Central University
Department of Marketing and Logistics, Vanung University |
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A Study on the Corporate Strategies and Corporate Performance-The Moderating Effect of Corporate Governance (Chinese) |
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Shin-Ping Lee
Department of Accounting, Ming Chuan University
Chih-Hau Chen
Department of Accounting, Ming Chuan University
Hsin-Yao Cheng
Department of Accounting, Ming Chuan University |
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Division of Labor Across the Taiwan Straits: Models of Taiwan Investment in Mainland China (in Chinese) |
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Kuan-Cheng Chen
Department of Business Administration, Shih Hsin University |
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